Transforming Jewelry Photography with Orbitvu: The Case of Gad & Co.

‍

In the world of e-commerce, high-quality product images are essential. Whether you’re selling jewelry, spare parts, or fashion accessories, the way your products are presented can make all the difference. Gad & Co., a well-known jewelry company based in the U.S. and Hong Kong, understands this firsthand.

As their online business grew, they faced a common challenge—producing high-quality, consistent product images efficiently. Their solution? Orbitvu’s automated photography technology, which transformed their workflow, improved image quality, and helped them scale their content creation process.

‍

‍

‍

‍

The Challenge: Manual, Time-Consuming Photography

Before adopting Orbitvu, Gad & Co. used smartphones and basic photography tools to capture product images. While this worked for internal use or sending visuals to retail clients, it quickly became a bottleneck as their online presence expanded. Manually setting up lighting, positioning products, and ensuring image consistency was time-consuming and inefficient.

To keep up with demand and ensure high-quality visuals, they needed an automated solution that could simplify the process without sacrificing precision.

‍

‍

The Solution: Orbitvu’s Alphashot Micro

To address these challenges, Gad & Co. integrated Orbitvu’s Alphashot Micro, a specialized automated photography studio designed for small, detailed products like jewelry. This technology provided:

• Faster photography – Cutting down the time spent per product from hours to minutes.
• Consistent image quality – Ensuring every piece is captured with perfect lighting and detail.
• Automated background removal and lighting adjustments – Reducing manual editing and human error.

Since implementing Orbitvu, Gad & Co. has been able to produce up to 100 images per day, including videos, streamlining their workflow without compromising quality.

“We work very efficiently. We can do many items a day, and the quality does not suffer, no matter how tired the technician might be because the machine does most of the work.” — Benzi Gad, Marketing Manager

‍

‍

‍

Why Automated Photography Works for Gad & Co.

1. Streamlined Workflow & Increased Efficiency

Previously, capturing a single image could take up to 30 minutes. With Orbitvu’s automation, that time is drastically reduced, allowing the team to focus on other areas of their business.

‍

2. High-Quality, Consistent Images Across Platforms

For successful e-commerce photography, consistency is key. With Orbitvu, every shot is perfectly aligned, well-lit, and background-free, creating a polished and professional brand image across websites, social media, and marketplaces.

‍

3. Faster Content Creation & Product Updates

With the ability to capture hundreds of images per day, Gad & Co. can quickly update their online store with new collections and product variations, ensuring fresh and engaging content.

🗣 “We can do up to 100 photos a day, sometimes even more, including videos, keep quality consistent, and streamline our efficiency.” — Benzi Gad, Marketing Manager

‍

4. Strong ROI & Long-Term Value

The investment in Orbitvu’s technology has been highly rewarding for Gad & Co. Not only has it helped them scale their photography operations, but it has also kept costs manageable while delivering consistently high-quality images.

🗣 The ROI has been “nothing short of tremendous.” — Benzi Gad, Marketing Manager

‍

5. Easy-to-Use Software for Any Skill Level

One of Orbitvu’s standout features is its intuitive software. Unlike traditional photography setups that require advanced skills in editing and lighting, Orbitvu’s system is designed to be user-friendly—making it a perfect solution for both small businesses and large-scale enterprises.

‍

‍