How Lyko Improved Customer Experience with 360-Degree Photography

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As one of the leading beauty and hair care retailers, Lyko continuously seeks to improve the online shopping experience for its customers. With over 55,000 products available, providing accurate and engaging product visuals is key to helping customers make informed purchasing decisions.

In response to the shift toward e-commerce, Lyko implemented 360-degree product photography to bridge the gap between online and in-store shopping. "We have seen that customers use the function a lot, and we take that as confirmation that it is a valuable feature," says Magnus Kvick, Responsible for Photography at Lyko. "It does not replace the physical experience of holding a product in a store, but it certainly makes it easier for customers to make an informed purchase decision."

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Bringing 360-Degree Photography In-House

Lyko has been working with Orbitvu for nearly Five years, and the transition to 360-degree product photography was a learning process. "I had no prior training or knowledge about the program when I was asked to create 360-degree images for Lyko," Magnus explains. "However, if you have some experience with Photoshop and photography, the program is quite intuitive. Within a few days, I was able to start publishing images."

One of the biggest advantages of the solution has been the automatic background removal, which has significantly sped up the photography workflow. "Product photography has definitely become much faster thanks to the automatic background removal and the simplicity of the program," Magnus adds. The streamlined process has allowed Lyko to produce more images with less manual work, improving efficiency across the board.

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Why 360-Degree Photography Matters

For Lyko, the decision to implement 360-degree views was driven by a desire to give customers the best possible information before purchase. "They can rotate, zoom in, and view details like ingredient lists and product instructions," says Magnus. This added level of interaction helps shoppers feel more confident in their choices, reducing uncertainty in online shopping.

Currently, Lyko has around 5,000 products with 360-degree views, a number that continues to grow daily. "We are convinced that this will add value for most of our products," Magnus says.

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A Reliable and Intuitive Solution

Beyond the efficiency and quality improvements, Magnus highlights the strong support from the Orbitvu Nordic team. "Customer support is incredibly skilled and professional. They respond quickly to even the smallest issues," he says. Additionally, the stability and ease of use of the program mean that images rarely require additional editing in external software.

"Fast, stable, simple. Professional results directly from the program," Magnus summarizes. With the ability to produce high-quality, interactive product images efficiently, Lyko has successfully elevated its e-commerce experience, making online shopping more engaging and informative for its customers.

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