How Angulus transformed their product photography

For over 120 years, ANGULUS // ATC FOOTWEAR has been a hallmark of Danish craftsmanship, producing high-quality footwear that embodies classic design and superior materials. With three generations of expertise, the company maintains a deep-rooted tradition of handcrafting leather shoes in its own factory in Portugal. More than 80 skilled people contribute to the production, ensuring each shoe meets the highest standards of fit and durability.

Despite its rich heritage, ANGULUS is also committed to innovation—especially in the way it presents its products to customers. To enhance its product photography workflow, the company invested in an automated photo studio from Orbitvu.

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Streamlining Product Photography at ANGULUS

In the past, ANGULUS relied on external photographers and manual post-processing, which required significant time and coordination. According to Mette Milling, Head of E-commerce and Operations at ANGULUS, the need for a more efficient and flexible solution became evident as the company expanded its online presence.

By integrating an automated photo studio at their factory in Portugal, ANGULUS now captures professional product images in-house. The system enables them to take consistent, high-quality images with pre-set templates and automatic background removal, reducing the need for manual editing.

“This setup has allowed us to speed up the entire process significantly. We can now take photos as soon as the shoes are ready, without waiting for an external photographer,” says Mette Milling.

The in-house setup also allows for greater flexibility in shooting angles, including top-down views that provide a clearer sense of a shoe’s fit and design

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